Another article that I have found very useful to read on Creative Ways to Generate Leads.

Search Engine Optimization Starter Guide – Are You Following The Correct Guidelines?

Highly renowned SEO specialist Stuart Bazga in his well written post (which also includes a freebie that you should grab!) asks an essential traffic reach question “in your Search Engine Optimization -  Are You Following The Correct Guidelines?”

Search Engine Optimization is a longer term approach, and encompasses many ‘best practice’ web design standards. Whilst getting your website rated as high as possible in organic (unpaid) search results.

Search Engine Optimization is a process that helps make your website position as high as possible in search engines for specific keywords and key phrases related to your company. It is also a terrific way to get your company noticed by potential customers.

Your website should provide all of the information your customers need to purchase, as well as a “help” section with frequently asked questions and clearly displayed contact details should they desire to speak to a customer service consultant.

For example, if your customers are trying to find “running shoes” to find you, do not label your content “sneakers”; make use of the words “running shoes” and reinforce those keyword.

Make it simple for customers to see what others have purchased by way of a “clients” or “testimonials” page where possible.

When it comes to generating more web traffic I have found over many hours of working with him on practical solutions for more leads, more web traffic and traffic reach Stuart really knows his stuff. Stuart hails from Melbourne, Australia and he has been working on SEO for nearly 12 and a half years now.