Cold calling definition:
Initiating Customer Conversations with someone you don’t know but would like to know for the sole purposes of doing business.
How to prospect for new clients…
….by starting customer conversations – eliminate your sales constraint with these red hot cold calling tips.
Be authentic – let your personality shine. Smile at the phone.
- Believe in yourself – I believe in me.
- Prepare a script then toss it!
- Don’t be shy to ask for help – Gatekeepers are your allies not your foes.
- ‘C-level’ executives look at the big picture – engage and excite.
- Progress the call by asking an implication question.
- Always remember the power of a ‘thank you.’
What is the greatest constraint of any business? … getting new business.
How to prospect for new clients:
Research shows irrespective of what type of business you are in, whether it is services or product based everyone has a ‘need’ to call new prospects –that is the real street smart cold calling definition.
Whilst I know the experience of calling prospects is heavily regarded as cold calling tips and clever tactics, I believe it is so much more than that. It is about how to prospect for new clients by starting customer conversations.
With only ‘two new’ business development appointments per week over a year that can result in 20 ‘new’ customers per annum. This can make or break a business.
Cold calling definition translated to street smart skills —-
How the person on the other end of the phone receives your call will depend if you get the opportunity to continue the conversation.
If you ask someone for help usually if that person likes you they will generally help you. If you are kind, usually someone will be kind back.
So the saying, “When you smile the whole world smiles with you” is very true. You “get” the reaction you “give.” As humans, we often mirror the reaction we get. That means that mostly what comes next is largely a reflection of what came before.
If we start with the end in mind and ask ourselves what is the outcome that we want from this? – How to prospect for new clients’ simply begin conversation.
Then what we need to do is to quietly prepare the other person to achieve those outcomes. It needs to be done very casually using my cold calling tips so they don’t even feel it is happening.
Even on the phone we can all sense when someone is smiling, pre-occupied or annoyed. Being authentic and genuine is absolutely important. Try not to play with your keyboard, answer emails or Google search when you are on the phone speaking with someone.
They can hear this and it can immediately put them offside. That goes for playing with your phone as well. Give someone ‘all of your attention.’ It is the greatest compliment and one of the easiest and most cost effective ways to prospect for new clients’ ideas.
Cold Calling Tips
Learn and use these Cold Calling tips wisely.
Consequently, if you are having a grumpy day, don’t call. Like an athlete ready to race you must have your head space in the right place. This requires discipline but putting it off each day won’t make it any easier.
You are your company’s front-line person so understanding how to prospect for new clients through cold calling means you need to put aside a few hours per week just for this task of Starting Customer Conversations. Once you lock yourself in a room and commence the process you will find it gets easier.
Odile says: “Using my Business to Business Cold Calling tips YOU quickly get in the ‘flow’ of making the calls”.
Suddenly you will find by the sixth call you have settled into a rhythm and your approach is fine-tuned and polished. Time management is essential. I suggest that you time the calls and you set yourself a target of say, 10 calls per hour.
Remember, you just want to get an appointment or an invitation to send an email outlining why you would like a meeting.
It’s called giving someone an opportunity to buy rather than you trying to sell them something. Always jot down responses as you go along, make notes of what is and what isn’t working so you can improve on cold calling tips.
So once you have overcome your own perception about calling allow your personality to shine through. It’s impossible to know everyone in this world, there is nothing wrong with calling someone you don’t know but be sincere and be prepared – you will get rejection.
The ‘yuck factor’ is always to be expected. Keeping a sense of humour and always maintaining the highest level of courtesy will help you sail through this. Successful people have often experienced being told “No” many times. With each time it has heightened their resolve to get a “Yes.” Remember, it is nothing “personal”. This person does not know you.
They may in fact be having a bad day. Just accept it and move on. Each call you make takes you another step towards expert status and the person who really has practical skills and knows how to prospect for new clients is a valuable person indeed.
|Odile Faludi has worked in the not-for-profit, real estate and the management consultancy space for the last ten years. She has a proven track record and has opened doors predominantly at C level and scheduled meetings for executives that most people only dream about.|
Recent client feedback on Successful Cold Calling Tips Workshops:
“Your presentation was wonderful! I was actually amazed at the level of detail you went into, and it’s completely changed my perception of ‘cold calling’. As you pointed out, it’s not just it’s a complete research, development and relationship building programme. I’m in the process of typing up all my notes so that I can pass on your pearls of wisdom to my colleague . Thanks again for your support. Gillian.”
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Discover what Is Cold Calling Definition: For more details and booking for Odile’s How To prospect for new clients click here my Cold Calling Tips Workshop.
Title: Cold Calling Definition: Initiating Customer Conversations
Reviewed by David Hodes, Ensemble Partners on Feb 17
Summary: Odile brings great optimism and energy to everything she does.
Description: If she can’t find a way to go through it, she’ll find some way around it! I very much enjoy working with Odile and find her energy and positive outlook infectious. She keeps all of us on our toes, in the nicest possible way and manages to convey the passion she has for what we’re doing in every aspect of her work – whether its on the phone, meeting with customers or lending a hand to one of her colleagues. I am very happy to recommend Odile and even happier that she’s part of our team
Date and Time: 06/05/2013 09:30
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